库克怒换苹果 AI 一号位:谷歌系不行、找微软高管救火!Siri 藏“大雷”全靠 OS 团队翻盘?
Sou Hu Cai Jing·2025-12-03 13:21

Core Insights - Apple has appointed Amar Subramanya as the new head of AI, replacing John Giannandrea amid ongoing challenges with Siri's upgrades [1][3][4] - Giannandrea's departure marks a significant structural change within Apple's AI team, which has struggled to keep pace with competitors in the AI space [3][4][6] Group 1: Leadership Changes - Giannandrea's influence had been waning, especially after transferring Siri's product development responsibilities to Mike Rockwell in March [2][3] - Subramanya will report directly to Craig Federighi and is tasked with leading foundational models, machine learning research, and AI safety [4][5] - The restructuring integrates AI more closely with the core operating systems team, ending its status as an independent unit [5][6] Group 2: Challenges and Strategic Shifts - Apple's AI team has been criticized for lagging behind competitors like OpenAI, with Siri's development seen as a major failure [3][4][6] - The company is undergoing a comprehensive rebuild of the Siri architecture, with a new timeline pushing advanced features to the spring of 2026 [7] - Internal issues, including a high turnover rate in the AI department, have compounded the challenges faced by the team [9] Group 3: Market Context - Competitors such as Google and Amazon have made significant advancements in AI, launching products that Apple has yet to match [8] - The departure of Giannandrea and the restructuring come at a time when Apple is under pressure to innovate and improve its AI offerings [6][8]