Dolby Laboratories(US:DLB) Prnewswire·2025-12-03 13:30Core Insights - Dolby Laboratories and Nebraska Furniture Mart (NFM) are launching the first-ever Dolby Home Experience in The Colony, Texas, on December 6-7, 2025, aimed at enhancing consumer engagement through immersive retail experiences [1][2] - The Dolby Home Experience allows customers to interact with Dolby Vision and Dolby Atmos technologies in a home-like setting, providing a "try-before-you-buy" opportunity [1] - This initiative reflects Dolby's strategy to make premium entertainment technology more accessible and understandable for everyday consumers [1] Company Overview - Dolby Laboratories is a leader in immersive entertainment, transforming the science of sight and sound into experiences for billions globally across various devices [1] - NFM, part of Berkshire Hathaway, is one of the largest home furnishings retailers in the U.S., selling a wide range of products including furniture, flooring, and electronics [2] Retail Strategy - The Dolby Home Experience represents a shift towards experience-driven retail, where consumers can explore and understand the value of advanced entertainment technologies without needing technical expertise [1] - The grand opening event will feature interactive demos, exclusive offers, and hands-on opportunities for consumers to engage with Dolby's technologies [1] Market Position - Dolby Vision and Dolby Atmos are widely available across various devices from leading manufacturers and supported by popular streaming platforms, enhancing the consumer's home entertainment experience [1]