Zeta's AI Agents Fuel Holiday Records: Platform Usage Up 153% as AI Activity Grows 25x YoY

Core Insights - Zeta Global reported record performance during the holiday shopping weekend, with platform usage increasing by 153% year-over-year [1] - The activity of Zeta's AI agents surged 25 times compared to the previous year, indicating strong adoption of the company's AI technology [1] - The platform maintained 100% uptime, showcasing reliability as enterprise brands utilized Zeta for critical messaging during the peak shopping period [1]