海外褪黑素能不能进口？跨境进口电商免“蓝帽子”审批！

Core Insights - Cross-border e-commerce is a feasible shortcut for importing melatonin, providing a unique pathway for overseas health products within the regulatory framework [1] Group 1: Advantages of Cross-Border E-Commerce - Exemption from initial registration/filing: Products listed in the "Cross-Border E-Commerce Retail Import Product List" can temporarily avoid the lengthy and costly "blue hat" registration process, significantly lowering market entry barriers [1] - High customs efficiency and logistics experience: The "bonded stockpiling" model allows for rapid customs clearance and delivery, achieving next-day delivery comparable to domestic e-commerce [1] - Direct access to consumers for quick market testing: Platforms like Tmall International and JD International enable new brands to quickly establish recognition and gather feedback, making it an ideal way to test the Chinese market [1] Group 2: Compliance Requirements - Adherence to the "personal use" principle: All products must be sold directly to end consumers, with no domestic resale allowed [3] - Transaction limit management: Single transaction limit is ≤5000 yuan, and annual personal transaction limit is ≤26000 yuan [4] - Positive list management: Products must be included in the latest cross-border e-commerce retail import product list [5] - Full data integration: E-commerce platforms must connect with customs systems to ensure accurate reporting of orders, payment slips, and logistics slips [6] Group 3: Import Process for Melatonin - Step 1: Preliminary qualifications and filing: Overseas companies must authorize a domestic enterprise as an agent to register with customs for cross-border e-commerce [7] - Step 2: Bonded warehouse stockpiling and storage: Products are shipped in bulk to China, undergo customs declaration, and are managed under customs supervision [10] - Step 3: Sales and final delivery: Consumers place orders, and after customs clearance, packages are delivered directly from the bonded warehouse to consumers [11] Group 4: Key Compliance Points and Long-Term Planning - Product compliance is fundamental: Ensure product ingredients meet Chinese regulations and provide basic information through websites or QR codes [13] - Strict prohibition on secondary sales: Reselling products purchased through cross-border e-commerce channels domestically is illegal [13] - Regular monitoring of the positive list: Brands should frequently check the "Cross-Border E-Commerce Retail Import Product List" to ensure their products remain compliant [13] - Handling returns and unsold items: Returned products must go back to the bonded warehouse, and long-term unsold items must be either re-exported or destroyed under customs supervision [14] - Long-term planning: Brands intending to enter offline retail channels should simultaneously initiate "blue hat" registration or filing applications while conducting cross-border e-commerce [14]