WLY(SZ:000858) Mei Ri Jing Ji Xin Wen·2025-12-03 13:44Core Viewpoint - The recent investment by Wuliangye Group in Sichuan Airlines marks a strategic move to extend its brand value and industrial synergy into high-end sectors such as aviation logistics, leveraging its substantial revenue base of nearly 200 billion yuan [1][8]. Group 1: Investment Details - Sichuan Airlines Group has undergone a capital change, with Wuliangye Group becoming the second-largest shareholder, holding 45.83% of the shares, while Sichuan Development holds 54.17% [1]. - Wuliangye Group's registered capital increased from 417 million yuan to approximately 1.219 billion yuan following this investment [1]. - Wuliangye Group has diversified into various sectors, including new energy, logistics, and finance, with 15 subsidiaries, of which only Wuliangye Co., Ltd. focuses on the liquor business [1][2]. Group 2: Financial Performance - In 2024, Wuliangye Group achieved a sales revenue of 195.297 billion yuan, a year-on-year increase of 10.3%, and a total profit of 47.243 billion yuan, up 10.86% [2]. - The total tax contribution reached 73.446 billion yuan, reflecting a growth of 10.13% year-on-year [2]. Group 3: Strategic Collaborations - Wuliangye Group's recent investments include a 52.93% stake in Sichuan Chuanhong Tea Group and a 20.01% stake in Yibin Yingfa Derui Technology Co., Ltd., indicating a focus on building a complete industrial chain from raw materials to end applications [4][5]. - A strategic partnership with CATL aims to create a new model for zero-carbon industrial transformation, enhancing the group's green development initiatives [4]. Group 4: Brand Expansion - The collaboration with Sichuan Airlines is seen as a significant brand strategy extension, moving Wuliangye's brand presence into the aviation logistics sector, which is expected to enhance brand value by 10%-15% over the next 3-5 years [9]. - Previous joint initiatives, such as the "Cloud Mid-Autumn" themed flight and the "Harmony Global Tour" cultural exchange, have already begun to promote Wuliangye's brand internationally [9].