Sprout Social Releases First-Ever Social Media Dictionary, Unveiling the Viral Words That Defined Culture in 2025

‘Aura’ named Word of the Year after generating 31.9B impressions and showcasing how social moments reshape culture and languageCHICAGO, Dec. 03, 2025 (GLOBE NEWSWIRE) -- Sprout Social (Nasdaq: SPT), an industry-leading provider of social media management and analytics software, today released its first-ever Social Media Dictionary, a comprehensive analysis of the words, phrases and viral movements that shaped global culture in 2025. Drawing on a year of cross-platform conversations, Sprout’s analysis shows ...