关店、停止运营！曾拥有3000多家门店，很多深圳人买过……

Group 1 - Etam, a French apparel brand, announced the closure of its Tmall flagship store effective November 30 due to business adjustments [1] - The Tmall store now only offers a limited selection of lingerie products for prize and membership point redemption, with no new products available [2] - This closure indicates that Etam, which has been in the Chinese market for over 30 years, may completely exit the market [4] Group 2 - Etam was once a nostalgic brand for many consumers in China, particularly for women born in the 1980s, with significant social media presence showcasing past purchases [4] - As of June 30, 2014, the Etam Group had 4,246 stores globally, with 3,083 located in China [4] - The brand introduced its lingerie business to China in 2015, but subsequently faced declining performance, leading to store closures and losses [4] Group 3 - By 2018, Etam had sold its ready-to-wear business in China to a Hong Kong investment firm, retaining only its lingerie segment [4] - By 2020, Etam had no physical stores left in China, and the closure of its online store marks the end of its lingerie business in the country [4] - Etam is not the only European apparel brand exiting the Chinese market; the German lingerie brand Triumph announced it will cease operations in mainland China by December 31, 2025 [4][5] Group 4 - Triumph, founded in 1886, was one of the first foreign brands to introduce "underwire bras" to China, establishing factories and a significant workforce in the country [5] - The Chinese apparel market is experiencing stable growth, with retail sales of clothing reaching 759.02 billion yuan in the first nine months of 2025, a 2.4% year-on-year increase [5] - Per capita clothing expenditure among residents increased by 2.1% year-on-year in the first half of the year, amounting to 843 yuan [5]