How AppLovin is Evolving Into a Multi-Channel Advertising Leader

Key Takeaways AppLovin's shift from mobile-first ads accelerates with expansion into web advertising and CTV.Wurl boosts AppLovin's ability to deliver targeted CTV campaigns and enhance AXON's reach.AppLovin aims to unify mobile, web and CTV ads to diversify revenues and strengthen resilience.AppLovin Corporation’s (APP) evolution from a mobile-first ad platform to a diversified advertising powerhouse is accelerating, supported by its expansion into web advertising and connected TV (CTV). A key catalyst beh ...