Core Points - The term "rage bait" has been selected as the Oxford Word of the Year for 2025, defined as deliberately designed online content that provokes frustration or anger to increase engagement and traffic [1][4] - The phenomenon of "rage bait" reflects a shift from attention economy to emotion economy, where conflict-driven content is crafted to manipulate emotions for monetization [4][6] Group 1 - "Rage bait" is a tool for generating online traffic by creating provocative content that stirs anger among audiences [2][4] - The incident involving the gaming influencer "逍遥散人" illustrates the chain reaction of "rage bait," leading to widespread controversy affecting multiple brands [2][5] - The process of creating "rage bait" involves selecting controversial topics, crafting conflictual elements, and using misleading tactics to provoke outrage [4][6] Group 2 - The manipulation of anger in online discourse can lead to severe consequences, including online violence and the erosion of social trust [6][7] - The prevalence of "rage bait" creates a toxic online environment, diminishing rational public discourse and increasing societal divisions [7][8] - Efforts are being made by regulatory bodies to improve the online ecosystem, including actions to mitigate negative emotional provocations and enhance the business environment [7][8]
评论丨警惕“愤怒诱饵”成为网络极化的催化剂
Sou Hu Cai Jing·2025-12-03 18:08