新闻1+1丨人气爆棚的雪假，点燃了怎样的冰雪经济？

Core Points - The introduction of a winter "snow holiday" in Jilin Province aims to stimulate the ice and snow economy by encouraging family participation in winter sports and activities [1][11] - The first day of the snow holiday saw a significant increase in visitor numbers at key ice and snow venues, indicating a strong market response [3][4] Group 1: Economic Impact - The snow holiday has led to over 50,000 visitors at major ski resorts, with a 100% year-on-year increase in visitor numbers at some locations [3] - Public cultural venues, such as museums and libraries, have also seen increased participation from students during the holiday [4] Group 2: Family Engagement - The snow holiday encourages flexible vacation arrangements for working parents, allowing them to spend time with their children [5][7] - Families are encouraged to engage in local ice and snow activities, promoting physical health and enjoyment among children [7] Group 3: Long-term Strategy - The snow holiday is viewed as a long-term initiative, with plans to extend the holiday period in future years to enhance ice and snow service capabilities [9] - There is a focus on developing local ice and snow facilities and training professional instructors to support the initiative [9] Group 4: Policy Innovation - The snow holiday is seen as a significant policy innovation that aligns with local resources and aims to boost tourism and leisure consumption [11] - The initiative is expected to enhance the geographical brand image of Jilin and Xinjiang as key destinations for winter sports [11] Group 5: Business Model Challenges - Ice and snow businesses face operational pressures despite the rapid growth of the ice and snow economy, necessitating innovative business models [13] - Free or low-cost access to snow activities is viewed as a strategy to cultivate future consumers, while businesses must also diversify their offerings to include related services [13]