中央网信办 深入整治网络直播打赏乱象

Core Viewpoint - The "Clear and Bright: Rectification of Online Live Streaming Reward Chaos" initiative has been launched to address issues related to inappropriate reward practices in live streaming, focusing on various problematic behaviors and improving management systems [1] Group 1: Regulatory Actions - The Central Cyberspace Administration of China has been actively guiding and supervising platforms to tackle issues such as vulgar group broadcasts, deceptive personas, and the inducement of minors to make rewards [1] - Over the past month, more than 73,000 non-compliant live streaming rooms and over 24,000 accounts have been dealt with [1] Group 2: Improvement Measures - The initiative has led to the publication of 28 governance announcements and typical case studies by the platforms [1] - A crackdown on high-follower accounts has been implemented to deter various reward-related misconducts, resulting in a noticeable improvement in the ecosystem of entertainment group broadcasts [1] Group 3: Industry Impact - Negative behaviors such as competitive rewarding and deceptive rewarding have been effectively curtailed, contributing to a positive shift in industry culture [1]