深入整治网络直播打赏乱象

Core Viewpoint - The "Clear and Bright: Rectification of Online Live Streaming Reward Chaos" initiative has been launched to address issues related to inappropriate reward practices in live streaming, focusing on various problematic behaviors and improving management regulations [1] Group 1: Regulatory Actions - The Central Cyberspace Administration of China has been actively guiding and supervising online platforms to tackle issues such as vulgar group broadcasts, deceptive personas, and the inducement of minors to make rewards [1] - Over the past month, more than 73,000 non-compliant live streaming rooms and over 24,000 accounts have been dealt with, indicating a significant enforcement effort [1] Group 2: Improvement in Industry Standards - The initiative has led to the publication of 28 governance announcements and typical case studies by online platforms, aiming to standardize reward practices and improve the overall industry environment [1] - There has been a noticeable improvement in the ecosystem of the entertainment group broadcast sector, with a strong deterrent effect against behaviors such as competitive rewarding and deceptive practices [1]