王鹏：中企赴美展现两国强大“耦合”韧性

Group 1 - Several Chinese chain restaurant brands are entering the U.S. market, opening dozens to hundreds of stores in multiple cities, despite structural pressures faced by Chinese companies operating in the U.S. [1] - The drive for Chinese companies to invest in the U.S. market stems from a strategic need to pursue technological influence, brand power, and market standard-setting, moving beyond mere trade and resource orientation [1][2] - Companies like Heytea and Nayuki are targeting the U.S. market to establish a second growth curve and achieve global brand elevation, shifting from cost advantages to model and efficiency advantages [2] Group 2 - Chinese companies face significant challenges in the U.S. market, including high localization costs, intense market competition, and political and policy risks from the U.S. government [2] - Despite the rhetoric of "decoupling," the economic relationship between China and the U.S. shows strong resilience, with mutual dependencies in supply chains that are difficult to sever [3] - The dynamic market structure allows for strategic depth and flexibility for Chinese companies, as they can leverage domestic e-commerce channels to buffer against external demand fluctuations [3] Group 3 - The journey of Chinese companies entering the U.S. market is complex, characterized by both opportunities and challenges, rooted in the internal demand for globalization and external geopolitical shocks [4] - Success for these companies relies on irreplaceable technological innovation, deep localization operations, and a high respect for global rules, which are essential for building true multinational competitiveness [4]