“造车天团”能否养大阿维塔？

Core Viewpoint - Avita, backed by Changan Automobile, CATL, and Huawei, is preparing for a Hong Kong IPO but currently struggles with sales and brand recognition compared to leading competitors [1][2]. Group 1: Company Background - Avita is a luxury electric vehicle brand created through collaboration between Changan Automobile, CATL, and Huawei, leveraging each partner's strengths [2]. - Changan Automobile, a major shareholder, provides support in smart manufacturing, supply chain, R&D, and distribution [2]. - CATL, the world's largest battery manufacturer, plays a crucial role in supporting Avita's technology and marketing efforts [2]. - Huawei, while not a direct shareholder, offers advanced smart automotive solutions through its HI model [2]. Group 2: Operational Model and Workforce - Avita employs a light asset operation model, giving it a competitive edge in the market [4]. - As of June 2023, Avita has 3,666 employees, with over 57.1% in technical and R&D roles, and has filed 1,326 patents since its inception [4]. Group 3: Product Line and Sales Performance - Avita launched its first mass-produced model, Avita 11, in August 2022, with plans to release additional models (Avita 12, 07, and 06) between November 2023 and April 2025 [4][5]. - The current sales target for 2023 is 220,000 units, but as of October, only 104,200 units have been sold, achieving 47.4% of the goal [10]. - The main sales model is Avita 07, while other models like Avita 11 and 12 have seen declining monthly sales [10]. Group 4: Financial Performance - Revenue projections show significant growth from 0.28 billion RMB in 2022 to an estimated 151.95 billion RMB in 2024, despite ongoing losses [12]. - The company reported a cumulative loss of approximately 11.3 billion RMB over the reporting period, with expectations of continued losses in 2025 [12]. Group 5: Strategic Partnerships and Future Goals - Avita has deepened its partnership with Huawei, investing 11.5 billion RMB for a 10% stake in Huawei's subsidiary, enhancing their collaboration [12][13]. - Future plans include launching 17 new models by 2030, with ambitious sales targets of 400,000 units by 2027 and 800,000 units by 2030 [15].