Core Insights - The forum focused on the theme of "Brand Strategy and Industrial Upgrading in the New Landscape of Going Global" amidst global economic restructuring [1] - It aimed to explore the path of brand elevation and global strategic advancement for industries in the context of a new global framework [3] Group 1: Brand Development - Chinese enterprises need to transition from "Made in China" to "Global Brands," overcoming challenges related to brand strength despite large company sizes [4] - The COO of Ctrip shared that their international expansion has two phases: first, providing management services to Chinese companies going abroad, and second, offering services to local enterprises [6] - The chairman of a medical technology company emphasized the need for a shift from selling products to improving treatment methods and providing long-term services [6] Group 2: Collaborative Strategies - The forum highlighted the importance of collective efforts among Chinese enterprises, advocating for a shift from "going it alone" to "collective win-win" strategies through collaborative innovation [7] - The CEO of a Chinese liquor company discussed the need for cultural adaptation and localized marketing strategies to overcome challenges in international markets [9] - A technology executive noted that the era of relying on single products is over, and emphasized the importance of breaking down barriers and fostering an ecosystem for sustainable growth [9] Group 3: Ecosystem and Value Creation - The core of brand globalization is value co-creation, and the key to industrial breakthroughs lies in ecological competition and cooperation [10] - Future competition will be based on ecosystems, where companies must learn to collaborate while also competing [10] - The forum served as a platform for practical insights, addressing the challenges of globalization and the need for localized strategies in various markets [10]
探寻品牌升维之道 构建产业融合生态 博鳌CEO创新商业论坛举办
Sou Hu Cai Jing·2025-12-04 01:40