2 1 Shi Ji Jing Ji Bao Dao·2025-12-04 02:00Core Viewpoint - The appointment of Hong Zonghua as Vice President of Corporate Affairs for PepsiCo Asia Pacific marks a significant leadership change, reflecting the company's strategic adjustments and recovery in performance in the region [2][5]. Group 1: Leadership Changes - Hong Zonghua, previously the Chief Public Relations Officer at Shui Jing Fang, has officially taken on the role of Vice President of Corporate Affairs at PepsiCo Asia Pacific, indicating a notable elevation in his career [2]. - His background in public relations and government relations within foreign consumer enterprises was a key factor in his selection for this role [2]. - The transition comes after a series of management restructuring and executive changes at PepsiCo, aimed at enhancing growth and operational efficiency [5][6]. Group 2: Performance and Strategy - During Hong's tenure at Shui Jing Fang, the company experienced continuous revenue growth, with 2024 projected revenue surpassing 5 billion [3]. - Shui Jing Fang focused on brand scarcity and niche marketing strategies, emphasizing its unique heritage and high-end customer engagement [4]. - PepsiCo's restructuring included the establishment of distinct divisions for international beverages and Asia Pacific foods, with a focus on improving performance in a competitive market [5][7]. Group 3: Market Dynamics - PepsiCo's beverage business in China has faced challenges, with low single-digit declines in 2024, contrasting with food business growth [7]. - The overall performance in the Asia Pacific market showed a 1% net revenue increase, with food sales growing by 4% while beverage sales lagged [7][8]. - Despite these challenges, there are signs of recovery in 2025, with food business unit sales increasing by 4% and organic revenue growth in international beverages [8].