卖零食品牌Graze 联合利华食品业务再瘦身

Core Viewpoint - Unilever has announced the sale of its health snack brand Graze to Katjes International, marking a strategic shift under new CEO Fernando Fernandez towards higher-margin beauty, personal care, and health products [1][2]. Group 1: Transaction Details - Unilever signed an agreement to sell Graze, with the transaction expected to be completed in the first half of 2026 [1]. - Graze, founded in 2008, was acquired by Unilever in 2019 for approximately £150 million, but has since struggled to meet growth expectations [1]. - Graze's revenue declined by 9.9% year-on-year to £35.6 million in 2024, significantly lower than the £55.9 million reported before Unilever's acquisition [1]. Group 2: Strategic Shift - The sale of Graze is part of a broader strategy by Unilever to focus on more profitable categories, continuing a trend initiated by the previous CEO [2]. - Unilever has made several adjustments in its food sector, including the divestiture of its ice cream business and plans to dispose of nearly €8 billion in food operations [2]. - The company has accelerated its "slimming" strategy, with multiple divestitures planned through 2025, including the sale of its Knorr pasta sauce business and The Vegetarian Butcher brand [2]. Group 3: Financial Performance - Unilever's financial performance has been underwhelming, with sales of €59.6 billion in 2023, a decrease of 0.8%, and net profit down 13.7% to €7.1 billion [3]. - In 2024, sales increased by 1.9% to €60.8 billion, but net profit fell by 10.8% to €6.4 billion [3]. - The first three quarters of 2025 saw sales of €44.8 billion, marking a 3.3% decline year-on-year, the first negative growth in three years [3].