第一批骂雪假最凶的家长，却把滑雪课抢爆了

Core Insights - The article discusses the recent introduction of a snow holiday for middle and primary school students in Jilin Province, which has sparked significant public debate and mixed reactions from parents [1][2]. Group 1: Changing Demographics in Skiing - The primary demographic for skiing in China is shifting towards younger individuals, particularly children aged 6-12, who now represent over 30% of ski lesson purchasers from 2020 to 2024 [3][4]. - This trend indicates a growing interest in skiing among younger age groups, driven by parental concerns about education and social status [5][6]. Group 2: Parental Reactions and Behavior - Many parents express frustration over the snow holiday while simultaneously seeking ski lessons for their children, highlighting a contradiction in their attitudes [6][7]. - The increase in ski lesson bookings during the snow holiday period, with a reported 210% surge in orders for parent-child ski courses, reflects a strong demand despite parental complaints [7][8]. Group 3: Implications for the Ski Industry - The emergence of a younger skiing demographic is prompting ski resorts to adapt their marketing and services to cater to this new customer base, which is seen as a vital source of long-term growth [14]. - Ski resorts are implementing various strategies, such as offering free admission for students and creating targeted ski training programs, to attract and retain young skiers [14]. Group 4: Broader Economic Impact - The introduction of new public holidays like the snow holiday is expected to stimulate tourism and consumer spending, contributing to economic growth [15][16]. - The success of the snow holiday may lead to more provinces adopting similar initiatives, enhancing the overall landscape of public holidays in China [16][17].