3 6 Ke·2025-12-04 02:24Core Viewpoint - Li Auto urgently needs a new narrative as it enters the smart glasses market with its AI glasses, Livis, amid declining sales and performance in its core electric vehicle business [1][3][5]. Group 1: Market Context - The smart glasses market is heating up, with numerous products launched recently, indicating a growing interest and competition in this sector [6]. - Li Auto's entry into the smart glasses market may be a strategic move to diversify its offerings as its electric vehicle sales have seen a significant decline, particularly in Q3 2023 [3][4]. Group 2: Performance Metrics - In 2023, Li Auto delivered 376,000 vehicles, a year-on-year increase of 182.2%, but faced a sharp decline in Q3 with deliveries of 93,000 vehicles, down 39.0% from the previous year [3]. - The company's Q3 vehicle sales revenue was 25.9 billion yuan, a decrease of 37.4% from 41.3 billion yuan in the same period last year, with an overall revenue drop of 36.1% to approximately 27.4 billion yuan [3][4]. - Li Auto reported a net loss of 624 million yuan in Q3, contrasting with a profit of 8 billion yuan for the entire previous year [4]. Group 3: Stock Market Performance - Li Auto's stock has been on a downward trend, closing at 69.75 HKD on December 3, down over 33% from its peak of 105.3 HKD in late September, resulting in a market capitalization of 149.3 billion HKD [4][5]. Group 4: Product Details - The Livis AI glasses feature a 12-megapixel camera, 105° ultra-wide angle, and support for 4K photo and 1K video recording, with a weight of 36 grams and a typical battery life of 18 hours [20][23]. - Livis is priced starting at 1,999 yuan, with a promotional price of 1,699 yuan available until December 31, including Zeiss lenses [25]. - The glasses utilize a non-Type-C charging method and are designed to connect seamlessly with Li Auto vehicles, allowing for features like trunk opening via voice commands [19][23]. Group 5: Industry Challenges - There are concerns regarding the choice of the main control chip for Livis, as it deviates from the industry standard of Qualcomm chips, which may impact performance [27]. - The industry consensus suggests that smart glasses could become independent consumer products, but Li Auto's approach may mislead market perceptions and consumer confidence in the smart glasses sector [27][28].