2025新能源汽车满意度测评：自主品牌优势显著，智能化问题凸显

Core Insights - The 2025 NEV-CACSI index for China's new energy vehicle industry reached 80 points, a year-on-year increase of 1 point, indicating a shift towards high-quality development in the sector [1] - User satisfaction for pure electric and hybrid vehicles both scored 80 points, with increases of 2 points and 1 point respectively, highlighting improvements in user experience [1] User Satisfaction and Perception - The user perception quality score for the new energy vehicle industry was 80.6 points, up 1.2 points year-on-year, while the perceived value score was 79.7 points, an increase of 1.5 points [3] - The improvements in perceived quality and value were greater than the overall satisfaction increase, driven by intensified competition and greater focus on user needs by automakers [3] Competitive Landscape - User satisfaction scores for domestic new energy vehicle brands reached 80 points, matching that of joint venture brands, while in the fuel vehicle sector, domestic brands lagged by 1 point [5] - In terms of perceived value, domestic brands scored 79.7 points, leading joint venture brands by 0.1 points, while in fuel vehicles, they fell short by 0.3 points [6] Quality and Reliability Issues - The reliability satisfaction score for new energy vehicles was 80.8 points, a 0.7 point increase year-on-year, but the number of faults per 100 vehicles rose to 109, an increase of 18 faults [7] - The most common issues were related to smart cockpit systems, smart driving assistance, and interior quality, which together accounted for 60% of total faults, with a notable increase in fault concentration [7] User Expectations and Tolerance - Users exhibited lower tolerance for smart cockpit and smart driving assistance issues compared to fuel vehicles, indicating higher expectations for the intelligent features of new energy vehicles [8] - The industry is urged to focus on optimizing intelligent functions to meet these elevated user demands [8] Service Satisfaction Trends - Sales service satisfaction remained stable at 81 points, while after-sales service satisfaction dropped to 79 points, a decrease of 1 point, with maintenance and service efficiency being the most affected areas [9] - The focus of consumer purchasing decisions has shifted towards performance, reliability, and comfort, with a decline in interest for low maintenance costs and aesthetics [11] Brand Preferences - User preferences for brand characteristics have become more diverse, with attributes like "fashionable," "youthful," and "tasteful" gaining prominence, reflecting a shift away from single-dimensional brand preferences [11]