文化创意产业高质量发展调研交流活动在沪举行

Core Insights - The event focused on "Building Quality Cultural Creative Brands to Promote High-Quality Development of the Cultural Industry" and aimed to explore innovative and integrated development paths for the cultural creative industry in the new era [1][2] Group 1: Event Overview - The event was organized by the People's Daily Cultural Media Co., Ltd. and the Shanghai Jing'an District Committee Propaganda Department, featuring both field research and interactive discussions [1] - Participants visited key cultural and commercial landmarks in Jing'an District, experiencing the area's rich historical and cultural heritage [1] Group 2: Strategic Goals - Jing'an District aims to establish itself as a "Global Film and Television Creation Center," "Global E-sports Capital," "Asian Performing Arts Capital," and "Creative Design Industry High Ground" [1] - The district is focused on optimizing the industrial ecosystem, enhancing policy support, and improving service capabilities to drive high-quality development in the cultural creative sector [1] Group 3: Expert Insights - Experts emphasized the need for deep cultural experiences and emotional resonance, particularly among younger consumers, advocating for immersive cultural narratives and coherent cultural expression systems [2] - Recommendations included advancing the integration of culture and technology, creating scalable digital cultural applications, and enhancing international cultural image and competitiveness [2] Group 4: Company Practices - Beijing Palace Museum Cultural Creative Co., Ltd. shared successful examples of cultural innovation, emphasizing the importance of aligning with contemporary life and audience emotions to avoid homogenization [3] - Zhejiang KAYOU Animation Co., Ltd. discussed its dual spiral approach of "Culture + Intelligent Manufacturing," focusing on integrating traditional culture into modern products and actively participating in international markets [3] Group 5: Industry Collaboration - The event highlighted the necessity for collaboration among various stakeholders, including government, academia, and market forces, to achieve sustainable brand influence and cultural value transmission [3][4] - The importance of personalized IP development, full industry chain operations, and the integration of new technologies like AIGC in content production was also stressed [4] Group 6: Brand Development - GAP's CEO shared insights on blending international brands with Chinese traditional culture, demonstrating how cultural elements can enhance brand differentiation and emotional connections with local consumers [5] - The consensus among participants was that maintaining cultural roots while leveraging technological innovation and deep integration is essential for the sustainable growth of the cultural creative industry [5]