GXED(SH:600617) Zhong Guo Jing Ji Wang·2025-12-04 03:12Core Viewpoint - The 2025 NEV-CACSI index for China's new energy vehicle (NEV) industry reached 80 points, marking a year-on-year increase of 1 point, indicating a shift towards high-quality development in the sector [3][12]. Group 1: User Satisfaction Metrics - The user satisfaction scores for pure electric and hybrid vehicles both reached 80 points, with increases of 2 points and 1 point respectively [3][12]. - The perceived quality score for the NEV industry improved to 80.6 points, up by 1.2 points year-on-year, while the perceived value score rose to 79.7 points, an increase of 1.5 points [11][12]. Group 2: Market Coverage and Methodology - The 2025 assessment covered 162 popular models across various categories, involving 40 automotive manufacturers and 55 brands, with a sample size of 25,303 collected from 128 key cities [10][12]. - The evaluation was conducted through a combination of in-person and online surveys from May 1 to September 30, 2025 [10]. Group 3: Competitive Landscape - Domestic brands achieved a user satisfaction score of 80 points, matching that of joint venture brands, while in the fuel vehicle sector, they scored 1 point lower [12]. - In terms of perceived value, domestic brands scored 79.7 points, leading joint venture brands by 0.1 points in the NEV sector, while trailing by 0.3 points in the fuel vehicle sector [12]. Group 4: Quality and Reliability - The quality reliability satisfaction score for NEVs reached 80.8 points, an increase of 0.7 points year-on-year, with pure electric vehicles scoring 80.7 points and hybrids scoring 81 points [14]. - However, the number of faults per 100 new vehicles increased to 109, up by 18 from the previous year, with smart cockpit issues being the most prevalent [14][15]. Group 5: User Expectations and Service Quality - Users exhibited lower tolerance for faults in smart features of NEVs compared to fuel vehicles, indicating higher expectations for intelligent functionalities [15]. - Sales service satisfaction remained stable at 81 points, while after-sales service satisfaction declined by 1 point to 79 points, with maintenance and service efficiency being the most affected areas [16]. Group 6: Changing Consumer Preferences - The focus of consumer purchasing decisions has shifted towards "good performance," "high reliability," and "high comfort," with a notable decline in interest for "low maintenance costs" and "attractive models" [17]. - Brand preferences have become more diversified, with users valuing characteristics such as "fashionable," "youthful," and "tasteful," reflecting a broader range of considerations in brand selection [17].