3 6 Ke·2025-12-04 03:55Core Insights - The article discusses the emerging trend of beverage brands, particularly coffee and tea chains, entering the breakfast market, indicating a shift in consumer behavior and market strategy [2][3][23] Group 1: Market Trends - Major beverage brands like Starbucks and Mixue Ice City are focusing on breakfast offerings, suggesting a strategic shift to capture consumer demand during this key meal period [2][4][22] - The trend of integrating food with beverages is becoming a standard practice rather than a differentiating factor, as seen with brands like Nayuki Tea and Tims Coffee [3][12][24] Group 2: Company Strategies - Starbucks launched a "Daily Breakfast" series in Shenzhen, offering value meal combinations at prices ranging from 25.9 to 31.9 yuan, which includes coffee and food items [6][8] - Tims Coffee has also entered the lunch market with a "Light Bagel Lunch Box" series, emphasizing health and freshness, indicating a broader strategy to attract consumers throughout the day [10][11] Group 3: Consumer Behavior - There is a growing consumer preference for convenient breakfast options, particularly among office workers and students, leading to increased demand for quick meal solutions [22][24] - The article highlights that breakfast consumption is becoming a necessity, with brands recognizing the importance of catering to this demand to enhance customer engagement and sales [22][26] Group 4: Competitive Landscape - The competitive landscape is shifting as beverage brands aim to capture a larger share of the breakfast market, which has traditionally been dominated by street vendors and local eateries [26][27] - The integration of food offerings is seen as a way to increase customer frequency and average transaction value, making it essential for brands to adapt to this evolving market [24][25]