Group 1 - The core issue is the shortage of Jinjiu in regions like Henan and Guangdong due to a sudden increase in consumer demand, leading to insufficient stock levels [1][2][8] - Jinjiu's sales have increased significantly, with a reported overall growth of approximately 10% this year, and a 20% increase specifically for Jinjiu [8][9] - The brand has successfully attracted around 900,000 young users and 400,000 female users through social media marketing, positioning Jinjiu as a popular choice among younger demographics [8][9] Group 2 - The production process for Jinjiu involves a lengthy timeline, as it requires six months to extract herbal ingredients and blend them with the base liquor, which has a two-and-a-half-year aging process [8] - Marketing strategies have shifted towards targeting female consumers, with campaigns labeling Jinjiu as a "menstrual health drink," despite medical professionals stating there is no scientific basis for such claims [9][13] - The brand's positioning as a cost-effective alternative to whiskey has resonated with consumers, aligning with current spending trends [9][13]
消费量突增，多地劲酒断货 被称为“月经神仙水”但医生不推荐
Sou Hu Cai Jing·2025-12-04 05:08