Group 1 - Etam announced the closure of its Tmall official flagship store effective November 30, 2025, with the store already unavailable as of December 2, 2025 [1][4] - The closure is part of a business adjustment, following the sale of its ready-to-wear business in China to a Hong Kong investment firm in 2018, leaving only the lingerie business [5] - The brand has been in the Chinese market for 31 years, and this closure indicates a potential complete exit from the market, as it had no physical stores since 2020 [5] Group 2 - As of June 30, 2014, Etam had a total of 4,246 stores globally, with 3,083 located in China, but the performance in the Chinese market has declined significantly since then [6] - The lingerie business was the last remaining segment in China, which has faced continuous losses and store closures over the years [5][6] - The Chinese subsidiary, 伊范内衣（上海）有限公司, was established in October 2017 with a registered capital of 4.27 million USD, focusing on lingerie and related products [6]
很多人的青春回忆：知名品牌突然停运，或将彻底退出中国市场
Sou Hu Cai Jing·2025-12-04 05:07