记者手记丨国际视角下的中国“软实力”与“硬支撑”

Core Viewpoint - The article highlights the significant growth of China's soft power as reflected in the upcoming 2025 Global Soft Power Index, emphasizing the strong economic foundation that supports this growth [1] Group 1: Soft Power Indicators - China shows impressive performance across various soft power indicators, including heritage and culture, education and technology, international relations, and business and trade [1] - The founder of Brand Finance, David Haigh, notes that China's soft power enhancement is not coincidental but backed by solid economic strength [1] Group 2: Economic Strength and Initiatives - As the world's second-largest economy, China has ample resources to invest in key areas, which lays a strong foundation for soft power development [1] - The Belt and Road Initiative is highlighted as a core advantage, showcasing China's commitment to improving local livelihoods through infrastructure investments in Africa, South America, and Asia [1] Group 3: Brand Development - The transformation of Chinese brands over the past 30 years is noted, with a shift from being the "world's factory" to recognizing the higher value created by brands [1] - Successful examples of Chinese brands, such as BYD in the electric vehicle market and Pop Mart in cultural trends, illustrate China's strengths in green development, technological innovation, and cultural creativity [1] Group 4: Internationalization of Chinese Brands - The article suggests that more Chinese brands will enter the global market, combining local innovation with international experience [1] - Recommendations for building globally recognized top-tier brands include sponsoring international events, targeted advertising, media collaboration, and social media engagement [1] Group 5: Cultural Communication - China's unique cultural heritage, including traditional medicine, calligraphy, and cuisine, serves as a bridge for international communication [1] - The potential for creating world-class cultural products is emphasized, with suggestions for high-quality films about historical figures like Confucius and Zheng He [1] Group 6: Youth and Soft Power - The capabilities and positive image of the younger generation of Chinese employees in international settings contribute to effective soft power dissemination [1] - Real interpersonal exchanges are highlighted as a vital aspect of soft power communication [1] Group 7: Economic and Soft Power Synergy - The report indicates that a country's strong soft power enhances its ability to attract investment, promote products and services, develop tourism, and recruit global talent [1] - The continuous improvement of China's soft power is seen as a catalyst for economic development and international cooperation, creating a virtuous cycle [1]