Bei Jing Shang Bao·2025-12-04 06:09Core Viewpoint - The Beijing Consumer Association, along with eight major e-commerce platforms, has signed the first national "Commitment to Promote the Standardized Application of AI Technology" to address the risks of AI misuse and regulate the live-streaming e-commerce industry [1] Group 1: AI Application Issues - The rapid adoption of AI technologies in live-streaming and virtual scenarios has led to increased consumer rights risks, with a survey indicating that nearly 90% of respondents demand clear labeling for AI-generated content [2] - A significant portion of consumers (over 60%) feel that AI digital personas lack genuine emotion, and nearly 30% are concerned about potential misguidance in their purchasing decisions [2] - A study found that 50% of AI digital live-stream samples did not provide timely responses to consumer inquiries, and 60% failed to disclose risks associated with private transactions [3] Group 2: Commitment Measures - The "Commitment" outlines six specific measures to ensure compliance in AI technology applications, emphasizing legal adherence and consumer rights protection [4] - It mandates clear labeling of AI-generated content and prohibits the use of AI face-swapping technology to impersonate celebrities [5] - The measures include providing tools for compliance, strict penalties for label falsification, and enhanced training for merchants and content creators to improve understanding of AI compliance [5][6] Group 3: Future Actions - The Beijing Consumer Association plans to monitor AI technology applications continuously and engage in consumer education to enhance awareness and ability to identify false content [6]