创年度新高！突破16亿元！

Core Insights - The new Hainan duty-free shopping policy, effective from November 1, 2025, has significantly boosted the Sanya duty-free market, with sales reaching 1.63 billion yuan in the first month, a 24.3% year-on-year increase, marking the highest monthly growth rate of the year [2][3][6] - The policy includes the addition of two new product categories: pet supplies and portable musical instruments, which aligns with the growing trend of personalized and quality consumption [3][6] - The collaboration between government and businesses has been crucial in implementing the new policy, enhancing consumer attraction through training, promotional activities, and improved product offerings [7][8] Sales Performance - In the first month of the new policy, sales at Sanya's four duty-free stores increased by 28% for China Duty Free Group's Sanya stores, 21% for Sanya Phoenix Airport Duty Free, and 66.3% for Guoyao Zhongfu Duty Free Sanya, indicating a strong overall performance [8] - The introduction of new product categories has led to a notable change in consumer demographics, with local residents purchasing 4,880 items worth 2.64 million yuan, significantly outpacing departing travelers [6][8] Consumer Engagement - The combination of duty-free shopping and cultural tourism events has created a vibrant consumer environment, with various activities attracting large crowds and enhancing the shopping experience [9][12] - The "shopping + entertainment" model is becoming a new norm in Sanya's duty-free consumption, with events like parades and performances drawing families and younger visitors [12][13] Future Outlook - Upcoming cultural and sports events, such as the Hainan International Film Festival and various concerts, are expected to further stimulate duty-free consumption [13] - The Sanya government plans to continue promoting duty-free shopping through various initiatives, including the distribution of consumption vouchers and extensive marketing campaigns [13]