3 6 Ke·2025-12-04 06:17Core Insights - The home appliance industry is undergoing a transformation from hardware competition to a focus on "smart ecosystems" and "green low-carbon technology" as new competitive barriers are established [1] Group 1: Industry Trends - Leading brands are shifting from single product functionality to building comprehensive smart ecosystems and emphasizing green technology [1] - The industry is moving towards a competitive phase characterized by "ecosystem collaboration + green technology + global layout" [6] - Companies are leveraging smart ecosystems to break category boundaries and are focusing on sustainable growth through low-carbon technologies and global expansion [6] Group 2: Key Players - Midea is focusing on ecosystem collaboration, with its Midea Home app connecting over 118.6 million devices as of June this year [6] - Daikin is recognized as a foreign brand leader, emphasizing low-carbon technology and global expansion, having received CDP climate change A-level certification [6] - Stone Technology, Hualing, and Haier ranked as the top three brands in the latest consumer index with comprehensive heat index scores of 1.76, 1.49, and 1.39 respectively [5] Group 3: Product Innovations - The washing and display sectors are experiencing deep integration of technological iteration and demand upgrades, with a shift towards multi-tub washing machines and Mini LED technology [7] - Haier launched a four-tub washing machine that integrates AI features for enhanced user experience, while brands like Little Swan and Xiaomi are also entering the multi-tub market [7] - TCL reported a 176.1% year-on-year increase in Mini LED TV shipments, showcasing significant advancements in display technology [7]