TINGYI(HK:00322) Zhong Guo Jin Rong Xin Xi Wang·2025-12-04 06:23Core Insights - The 2025 Global Brand Economy Conference and the 16th Golden Flag Brand Awards highlighted the achievements of brands, with Master Kong winning the highest honor, the "Grand Prize," for its ESG communication project "The Modern Adventures of Princess Nanny" [1][12] - Master Kong also received recognition for its Hangzhou Flavor Museum project, which won the "Corporate Public Relations Communication Case Gold Award," and was included in the "Top 50 Brands with Social Value" [1][12] Group 1: Awards and Recognition - Master Kong won four awards at the Golden Flag Awards, showcasing its commitment to high-quality development and sustainable brand practices [1][12] - Other notable winners included projects from companies like Malaysia's Petronas, Roche, JD.com, and leading brands such as BMW, Mars, Huawei, and Bayer [5] Group 2: Innovative Practices - The award-winning project "The Modern Adventures of Princess Nanny" utilized a unique combination of "costume drama" and "AI digital human broadcasting," effectively engaging audiences on social media and promoting ESG concepts [6][8] - The Hangzhou Flavor Museum features ten themed spaces and interactive installations, transforming traditional industrial scenes into engaging educational experiences, thus merging industrial tourism with brand communication [8] Group 3: Sustainable Operations - Master Kong has integrated sustainable development into its operations, achieving significant reductions in carbon emissions and energy consumption, including a 19.04% decrease in energy consumption per million yuan of revenue from 2017 to 2024 [10][12] - The company’s innovative technologies, such as heat recovery systems and AIOT energy-efficient refrigerators, are expected to enhance its green operations further [10] Group 4: Industry Impact - Master Kong's ongoing ESG initiatives have garnered multiple recognitions, including being featured in the UN Global Compact's 25th Anniversary Excellent Case Collection and receiving accolades from S&P Global and Fortune [12] - The company's achievements reflect its commitment to long-termism and high-quality development, positioning it as a leading brand in sustainable practices within the food and beverage industry [12]