淬火成钢，逐梦远航，燕京啤酒“十四五”交出亮眼成绩单

Core Insights - The Chinese beer industry is undergoing a transformation from scale expansion to quality enhancement, with Yanjing Beer leading this change through a "second entrepreneurship" initiative and a commitment to "reviving Yanjing" [1][2] - Yanjing Beer has achieved continuous growth in sales, revenue, and profit, with net profit increasing from 197 million in 2020 to 1.056 billion in 2024, and brand value surpassing 237.9 billion, earning a spot in the "Asia's 500 Most Valuable Brands" [1][14] Transformation and Strategy - Yanjing Beer is implementing a comprehensive transformation involving nine major reforms across various aspects such as ideology, organization, mechanism, production, operation, marketing, research and development, culture, and governance [2][4] - The company has established a new organizational structure to enhance operational efficiency, focusing on five key centers: production, marketing, supply chain, accounting evaluation, and technology research and development [5][7] Market Positioning - Yanjing Beer is focusing on high-end products and new consumer trends, with the Yanjing U8 product becoming a significant success, achieving a sales volume increase from 110,000 kiloliters in 2020 to nearly 700,000 kiloliters in 2024, reflecting a compound annual growth rate of 62% [8][10] - The company has successfully increased the proportion of mid-to-high-end products from less than 60% in 2020 to 67.01% in 2024, with expectations to exceed 70% in the first half of 2025 [10][13] Financial Performance - Yanjing Beer has shown strong financial resilience, achieving a beer sales volume of 4.0044 million kiloliters and revenue of 14.667 billion in 2024, with net profit reaching 1.056 billion [13] - The company's gross profit margin has improved from 39.19% in 2020 to 45.66% in the first half of 2025, driven by the optimization of high-end product structures and effective supply chain management [13][14] Brand Value and Recognition - Yanjing Beer has been recognized for its brand value, ranking 237.916 billion in the "China's 500 Most Valuable Brands" list and maintaining its position in "Asia's 500 Most Valuable Brands" [14] - The company has embraced a new positioning as "China's own beer," showcasing the quality and charm of Chinese manufacturing through various initiatives, including ESG management and carbon footprint reporting [14][15]