Core Insights - Sports brand 361° has officially integrated with Taobao Flash Purchase, launching in Chongqing and expanding to 160 cities including Beijing, Shanghai, Guangzhou, and Jinan with 1,500 stores set to go live [2][5] - The product range available through Taobao Flash Purchase includes popular items such as the annual flagship running shoe "Feiran 4.5" and the "Rain Shield Series" shoes designed for autumn and winter, along with basic footwear, apparel, accessories, and children's products [2][5] - The integration is expected to leverage Taobao's vast e-commerce traffic, enhancing conversion rates for instant consumer demand during browsing, promotional events, or live streaming, which could lead to significant retail growth [2][5] - Alibaba's Q3 financial report indicates that approximately 3,500 Tmall brands have connected their offline stores to Taobao Flash Purchase, resulting in a double-digit year-on-year growth in consumer engagement on the Taobao app during the Double 11 shopping festival, with daily orders for Tmall brands' instant retail increasing by 198% compared to September [2][5]
361°全国1500家门店接入淘宝闪购