突发公告！知名品牌停止运营，门店曾超3000家，是很多徐州人的回忆

Core Viewpoint - French apparel brand Etam is set to cease operations on its Tmall flagship store by November 30 due to business adjustments, indicating a potential complete withdrawal from the Chinese market after over 30 years of presence [1][4]. Group 1: Company Operations - As of December 3, the Etam Tmall flagship store has only a limited selection of lingerie products available for prize redemption and member points, with no new products being supplied [4]. - Etam introduced its lingerie business to China in 2015, but subsequently faced declining performance, leading to regular losses and store closures [11]. - By 2018, Etam sold its ready-to-wear business in China to a Hong Kong investment firm, retaining only its lingerie segment, which has now also ceased online operations [11]. Group 2: Market Context - Etam's exit is part of a broader trend, as other European apparel brands, such as the German lingerie brand Triumph, have also announced their withdrawal from the Chinese market [12]. - The Chinese apparel market has shown stable growth, with retail sales of clothing products reaching 759.02 billion yuan in the first nine months of 2025, marking a 2.4% year-on-year increase [12].