“天府菜油”成为2025企业家博鳌论坛指定用油

Core Insights - The 2025 Entrepreneur Boao Forum was held in Hainan, where the Sichuan provincial public brand "Tianfu Canola Oil" was designated as the official cooking oil, showcasing its high quality and a series of canola oil products and cultural creative items [1][3] Group 1: Event Overview - The forum's theme was "Linking the World, Leading the Future: New Opportunities in the 14th Five-Year Plan," attracting various guests including Fortune Global 500 and industry leaders to discuss new development paths and opportunities [3] - "Tianfu Canola Oil" had a dedicated exhibition area at the forum, featuring its product range and engaging activities like a "blind box lottery" with 1,000 exquisite gifts, which included canola oil and cultural items, generating significant participant interest [3] Group 2: Brand Development - Sichuan, as the largest rapeseed production province in China, initiated the "Tianfu Canola Oil" campaign in 2018 and completed the brand registration in 2019, focusing on enhancing leading enterprises and cultivating public brands [5] - The brand has established a rigorous "5+5" group standard that exceeds national standards, ensuring quality control throughout the entire production chain from raw materials to packaging [6] Group 3: Technological Innovation - Technology is identified as a core driver for enhancing the "Tianfu Canola Oil" brand and increasing industry efficiency, with a focus on breeding, green cultivation, and smart processing [8] - The brand has developed high-yield varieties like "Chuan You 87" and implemented full-chain smart agricultural technologies to improve production efficiency [8] Group 4: Brand Management and Value - Strict admission mechanisms and dynamic supervision are in place for enterprises applying to use the "Tianfu Canola Oil" brand, with 73 products authorized from 26 companies [8] - The brand's value has surpassed 12 billion yuan, and it has been recognized as a "China Grain and Oil Influential Public Brand" for six consecutive years [9]