Core Insights - The rise of instant retail is becoming a key avenue for sports brands to enhance their omnichannel strategies, driven by changing consumer shopping demands and the acceleration of digitalization [1][6] - 361° has launched its Taobao Flash Purchase service, completing the onboarding of a thousand stores, with the first operations in Chongqing, aiming to provide consumers with a new shopping experience of "order online, fast delivery" [1][3] Group 1 - The first phase in Chongqing includes 66 stores, offering exclusive December promotions with discounts as low as 50%, enhancing the value proposition for sports equipment [3] - The instant delivery network allows consumers in Chongqing to receive orders in as fast as 30 minutes, transforming shopping from a planned wait to an immediate fulfillment experience [3][6] Group 2 - The initiative is part of 361°'s broader strategy to integrate online and offline channels, aiming for nationwide coverage and further strengthening its e-commerce growth [6] - The company plans to deepen collaboration with platforms and accelerate the rollout in major cities, enhancing the overall shopping experience by integrating product, inventory, and membership systems [6][8]
361°官宣合作淘宝闪购，线上新零售战略布局再提速