Zhong Guo Qi Che Bao Wang·2025-12-04 07:47Core Insights - NIO's Q3 2025 financial report highlights significant growth in revenue and delivery volume, with revenue reaching 21.79 billion yuan, a year-on-year increase of 16.7%, and delivery volume at 87,071 units, up 40.8% [1][2] - The gross margin for vehicles rose to 14.7%, and the overall gross margin reached 13.9%, both marking the highest levels in nearly three years, indicating a substantial improvement in operational quality [1][2][7] Financial Performance - NIO's Q3 revenue was 21.79 billion yuan, reflecting a 16.7% increase year-on-year [1] - The delivery volume of 87,071 units represents a 40.8% year-on-year growth [1] - The vehicle gross margin increased to 14.7%, while the overall gross margin reached 13.9%, both achieving new highs in three years [2][5] Gross Margin Analysis - The increase in gross margin is attributed to the strong sales of high-margin models, particularly the new ES8 and the L90, which significantly contributed to the overall margin improvement [2][5] - The new ES8 achieved 10,000 deliveries in just 41 days, with a gross margin exceeding 20% [2] - The L90, positioned as a family flagship SUV, maintained a gross margin between 15% and 20%, supporting both sales and profit [2] Strategic Focus - NIO's gross margin improvement is a result of its long-term strategic focus on core business operations, emphasizing technology research and development, brand synergy, and refined operations [3][6] - The company has invested over 50 billion yuan in technology R&D over the past decade, enhancing its competitive edge and cost structure [3][6] - NIO's multi-brand strategy allows it to cover a wide price range, with deliveries from its three brands showing balanced growth [3][6] Cost Control and Efficiency - NIO emphasizes the importance of cost control and efficiency, implementing a "CBU" strategy to manage costs at every operational level [4][6] - The company aims to optimize supply chain costs and enhance its bargaining power as it scales, which is expected to further reduce costs [6] Future Outlook - The significant increase in gross margin may signal a turning point for NIO, indicating a transition to a new phase of organic growth [5][6] - NIO plans to launch new high-margin models in the coming quarters, which is expected to further improve product structure and gross margin [6] - Continued investment in R&D in areas like smart driving and battery technology is anticipated to yield further cost reductions and margin improvements [6][7]