购置税“限额减半”在即，年底“0利率”买车能捡到漏吗？

Core Viewpoint - The impending change in the new energy vehicle (NEV) purchase tax policy is creating a dilemma for potential buyers, as the full exemption will end in 2026, leading to a significant shift in market dynamics and pricing strategies among automakers and banks [1][2]. Group 1: Policy Changes and Market Impact - The new policy will halve the purchase tax for NEVs starting January 1, 2026, with a maximum deduction of 15,000 yuan per vehicle, marking the end of the full exemption era [1]. - Automakers are responding to the new tax structure by adjusting their pricing strategies, particularly for vehicles priced below 300,000 yuan, which will still benefit from the tax reduction [1][2]. - The average annual price of battery-grade lithium carbonate is projected to drop significantly, providing automakers with room to absorb increased costs from the tax changes [2]. Group 2: Consumer Behavior and Financing Trends - The increase in purchase tax is expected to raise the cost of NEVs by 6,000 to 15,000 yuan, influencing consumer purchasing decisions, especially among budget-conscious buyers [3][5]. - There is a notable increase in loan applications for NEVs priced above 300,000 yuan, with a year-on-year growth of over 20% since November [2]. - Consumers are actively participating in year-end promotions, with many opting to purchase vehicles now to take advantage of current discounts before the tax changes take effect [3][5]. Group 3: Promotional Strategies and Market Competition - Automakers and banks are launching aggressive year-end promotions, including cash discounts, trade-in subsidies, and zero-interest financing offers, to boost sales [3][4]. - The average price of NEVs has decreased significantly, with a reported drop of 14% from peak levels, allowing for competitive pricing strategies [4]. - Some automakers are resorting to selling vehicles at a loss to meet sales targets, indicating intense competition and pressure to clear inventory before the new tax policy takes effect [4][6]. Group 4: Risks and Challenges in Financing - Consumers are facing potential pitfalls in financing options, including hidden fees and inflated vehicle prices disguised as zero-interest loans [3][4][5]. - The banking sector is adapting to the changing landscape, with a focus on high-end vehicle loans and innovative financing solutions to capture market share [8][9]. - The collaboration between banks and automakers is expected to deepen, with many automakers forming joint financial companies to enhance customer acquisition and financing options [9].