锚定文旅新赛道 兴业银行昆明分行助力打造“有一种叫云南的生活”

Group 1 - The "Caiyunzhinan·Kunming" cross-border tourism train symbolizes the cultural integration mission between China and Laos, serving as a new link for cross-border tourism and a testament to the efforts of Industrial Bank Kunming Branch in promoting regional cultural tourism development [1] - Industrial Bank Kunming Branch focuses on the construction of a green financial ecosystem in Yunnan, integrating financial services into various sectors of the cultural tourism industry, including sightseeing, transportation, accommodation, and intangible cultural heritage [1] Group 2 - The bank aligns with Yunnan's "Strong Transportation Province" strategy, combining support for cultural tourism transportation with green finance, creating a comprehensive travel network that includes rail, road, and urban transport [2] - Financing support is provided for the "Caiyunzhinan·Kunming" train, linking interest rates to the occupancy rate of senior passengers, promoting the integration of cultural tourism finance with elderly finance [2] - The bank has launched innovative financing products to support the electrification of passenger and commercial vehicles, investing over 300 million yuan in loans for the replacement of traditional taxis and ride-hailing vehicles with new energy vehicles [2] Group 3 - Industrial Bank Kunming Branch focuses on revitalizing core scenic areas in Yunnan through a service model that combines asset activation and scene upgrading, transforming dormant resources into sustainable industrial advantages [3] - The bank has implemented a "banking + commercial" collaborative model to facilitate private asset securitization projects, aiding in the upgrade and operational improvement of scenic spots like Tengchong and Shun Ancient Town [3] - Tailored financing solutions have been provided for local cultural tourism projects, supporting infrastructure improvements and the development of cultural facilities, contributing to the transformation of fishing villages into new landmarks [3] Group 4 - The bank has developed a financial service system for accommodation that includes high-end hotels,特色民宿, and travel-related services, addressing the diverse needs of different customer segments [4] - Special financial products have been introduced to assist small and micro enterprises, guesthouses, and inns in overcoming financing challenges related to asset-light operations and lack of collateral [4] - The bank aims to continuously inject financial vitality into the high-quality development of Yunnan's cultural tourism industry through innovative products and efficient services [4]