四川小城的逆袭！在蔬菜地里，种下“理想生活”

Core Insights - The article highlights the innovative approaches taken by Pengzhou, Sichuan, to connect agricultural production with consumer markets, enhancing visibility and recognition of the industry while avoiding the "industry without a scene" dilemma [1] Group 1: Agricultural Development - Pengzhou is recognized as a representative region for "regional vegetables" in China, with a vegetable planting area of 820,000 acres and an annual output of approximately 2.35 million tons [3] - The annual China-Sichuan (Pengzhou) Vegetable Expo serves as a significant platform for showcasing the achievements of Sichuan's vegetable industry and facilitating external cooperation [3] Group 2: Event Transformation - The Vegetable Expo is transitioning from an industry-focused exhibition to a regional festival that integrates industry value, citizen participation, and cultural experiences [3][4] - The event features various activities such as vegetable-themed weddings, workshops, and music festivals, creating a vibrant atmosphere that engages the community [1][4] Group 3: Cross-Industry Collaboration - The integration of "vegetable+" collaborations with brands like NIO and local agricultural trading centers aims to expand the fashionable boundaries of "vegetable lifestyle" [4] - The local government, industry associations, and leading enterprises collaborate to provide professional resources and execute the event, enhancing the overall experience for participants [3][4] Group 4: Long-term Vision - The "Vegetable Aroma Super Ideal Village" project aims to deeply integrate the vegetable industry with cultural tourism, creating tangible experiences over a ten-year phased operation [5] - Future developments will include interactive experiences such as vegetable garden adoption and educational programs for children, promoting a sustainable "vegetable lifestyle" [5]