多元化场景加速向“新” “主理人+新玩法”为消费市场带来新活力

Core Insights - The emergence of new consumption scenarios across various regions in China is providing consumers with more diverse and personalized experiences, while also activating local特色资源, leading to a new consumption model that integrates "experience + culture + social interaction" [1] Group 1: Coffee Industry - Li Jinhao, a 54-year-old coffee entrepreneur from Baoshan, Yunnan, has created a unique "fire-roasted coffee" that has gained popularity for its visual appeal and rich flavor, sparking a trend among local consumers [3][5] - Li's roadside café, which has been operating for 14 years, has seen its daily revenue increase from hundreds to over ten thousand yuan, with peak times seeing demand for over a hundred cups [7] - Plans for expansion include renovating the café and hiring local villagers to create a cultural exchange space for both residents and tourists [7] Group 2: Pancake Industry - The rise of innovative "main operators" in the food industry is responding to the growing demand for personalized experiences, as seen in Chengdu with a popular "pancake master" [8] - Zeng Yaxin, a 95-born pancake vendor, combines her art background to create cartoon-patterned pancakes, transforming traditional snacks into artistic expressions that attract significant consumer interest [10][12] - The popularity of Zeng's custom pancakes has led to a surge in visitors from across the country, with her creations being celebrated on social media [12][14] - The concept of "interest consumption" is gaining traction, where consumers are willing to pay for experiences that provide surprise, ritual, or emotional connection, elevating the pancake beyond mere sustenance to a reflection of personal taste and unique stories [15]