腾讯砸钱，米哈游撑腰！这家“灵魂社交”App四战IPO

Core Viewpoint - Soulgate Inc., the parent company of the AI+ immersive social platform Soul, has submitted its prospectus to the Hong Kong Stock Exchange for the third time, marking its fourth attempt to enter the capital market, amidst a competitive landscape with other social platforms like MiLian Technology also aiming for an IPO [1][4]. Financial Performance - Soul's total revenue for 2022, 2023, and 2024 is projected to be 1.667 billion, 1.846 billion, and 2.211 billion RMB respectively, with the first eight months of 2025 showing a revenue of 1.683 billion RMB, reflecting a year-on-year growth of 17.86% [6]. - The adjusted net profit transitioned from a loss in 2022 to a profit of 286 million RMB in 2023, with the first eight months of 2023 showing a net profit of 286 million RMB, a 73% increase year-on-year [6][7]. - Despite high gross margins above 80%, the company faces challenges as over 90% of its revenue comes from virtual gifts and membership services, indicating a lack of diversification in its revenue streams [6][8]. User Metrics - As of August 31, 2025, Soul is expected to have approximately 390 million registered users, with daily active users reaching 11 million, of which 78.7% belong to Generation Z [4][5]. - The monthly active users peaked at 29.4 million in 2022 but have since declined, indicating a potential stagnation in user growth [12][13]. Market Position and Competition - Soul ranks first among Chinese AI+ immersive social platforms in terms of average daily active users, user engagement, and 30-day retention rates for new installations [5]. - In comparison, MiLian Technology's platforms, targeting a different demographic, have shown higher revenue figures despite a smaller user base, highlighting Soul's weaker monetization per user [18][19]. Business Model and Risks - The company's business model heavily relies on emotional value services, which raises concerns about sustainability and profitability, especially given the increasing user complaints related to automatic renewals and inducements to recharge [8][11]. - Soul's marketing and sales expenses have been significant, accounting for over 50% of total revenue in previous years, which has pressured profit margins [14][16]. Future Plans - The upcoming IPO aims to raise funds for technology development, global market expansion, user growth, and brand building, alongside content creation initiatives [20].