Group 1 - Amazon aims to enable small sellers to access global markets from day one, emphasizing a shift in cross-border e-commerce strategies [1] - The launch of the "Next Generation Global Selling" initiative allows cross-border e-commerce businesses to sell globally from local warehouses, enhancing efficiency through AI [1] - Amazon introduced the Global Warehouse Distribution (GWD) system, with the first warehouse located in Shenzhen, China, set to open in March 2026 [1] Group 2 - The upgraded seller platform will serve as an intelligent management center, utilizing generative AI to simplify tasks and predict seller needs [2] - The platform includes the Amazon Seller Assistant, which has been enhanced with Agentic AI capabilities for autonomous reasoning and planning, currently available in the U.S. and expanding to China [2] - Over 1,000 AI tools have been launched for sellers, primarily focused on creative and copywriting tasks, with the new initiative aimed at improving data analysis capabilities [2]
亚马逊推出针对中小商家的“下一代跨境链”,重点提及了AI能力