连续两个季度实现城市层面盈利 贝壳家装业务Q3净收入达43亿元

Core Viewpoint - Beike's strategic decision to partner with Shengdu in the home decoration sector three years ago has proven successful, as evidenced by its recent financial performance, particularly in the home decoration segment [1] Financial Performance - In Q3, Beike reported a net income of 23.1 billion yuan, a year-on-year increase of 2.1%, with total transaction volume reaching 736.7 billion yuan [2] - The home decoration segment generated a net income of 4.3 billion yuan, contributing a profit margin of 32%, marking two consecutive quarters of profitability at the city level before deducting headquarters expenses [1][2] Business Segmentation - Beike's total transaction volume for existing homes was 505.6 billion yuan in Q3, reflecting a year-on-year increase of 5.8% [2] - The non-real estate business's net income share rose to 45%, a historical high, with the rental service segment generating 5.7 billion yuan, up 45.3% year-on-year [3] Home Decoration Segment Growth - Beike's home decoration segment has shown steady growth, with projected net incomes of 10.9 billion yuan and 14.8 billion yuan for 2023 and 2024, respectively [3] - In the first half of 2025, the home decoration segment's net income reached 7.5 billion yuan, a year-on-year increase of 16.5% [3] Technological Integration - Beike has been actively developing its home decoration business since 2019, launching various platforms and systems to enhance service quality and operational efficiency [4] - The company has introduced a Home SaaS system to standardize and digitize key processes in home decoration [4] Strategic Initiatives - Beike initiated the "Full Case Decoration Service Provider" strategy to address industry pain points, integrating design, construction, supply chain, and after-sales services [6] - The company has implemented a bidding and centralized procurement model to ensure product quality and streamline supply chain management [6] Consumer Protection Measures - Beike is addressing consumer concerns regarding prepayment in home decoration by offering a fund custody service, which ensures that payments are only released upon successful completion of key project milestones [8][9]