冰雪经济成“双循环”新引擎：携程入境冰雪游订单翻倍增长 东南亚游客占七成

Core Insights - The ice and snow tourism sector in China is transforming from a seasonal niche to a year-round economic driver, supported by policy guidance and market innovation [1] - The industry is entering a new phase characterized by structural optimization, model innovation, and internal-external circulation [1] Market Expansion - The market scale of ice and snow tourism is experiencing a qualitative leap, with the number of ski resorts reaching 748 and winter ski visits exceeding 26.05 million, a year-on-year increase of 12.9% [2] - Booking data from Ctrip shows a 70% year-on-year increase in domestic ski and ice attraction ticket reservations, with overseas bookings rising by 50% [2] - Ski resort ticket bookings have surged nearly 2.2 times since November, indicating a growing demand for comprehensive experiences [2] Changing Consumer Behavior - There is a shift from one-day visits to longer stays, with hotel bookings for two nights increasing by 5% and three to four nights by 3% in key ice and snow regions [3] - Tourists are seeking integrated vacation experiences that combine leisure, entertainment, and wellness, leading to the introduction of new offerings such as children's camps and themed activities [3] - The demand for diverse skiing experiences has led to the launch of specialized products, including private lessons from retired national team athletes and cultural experiences [3] Emerging Trends - The learning barrier for skiing is being lowered through cost-effective strategies, with bookings for mid-sized ski resorts increasing by 2.6 times [4] - Smaller cities like Heihe and Yichun are leveraging unique geographical advantages to develop international winter tourism destinations [4] - The integration of ice and snow tourism with local culture and wellness services is enhancing customer value and experience [5] Marketing and Technology Integration - Ctrip's marketing initiatives, such as the "day ski, night soak" campaign, are gaining popularity, effectively attracting customers [5][7] - The platform's technological enhancements, including real-time information on snow conditions, are improving decision-making for travelers [7] - Ctrip's promotional activities have significantly increased inbound tourist numbers, showcasing its role as a connector in the industry [7] International and Domestic Circulation - Inbound ice and snow tourism is experiencing explosive growth, with orders nearly doubling year-on-year, particularly from regions like Hebei and Xinjiang [10] - The trend of outbound ice and snow tourism is also emerging, with a notable increase in bookings for Russian ski resorts due to favorable visa policies [10] - The ice and snow tourism wave is becoming a long-term trend driven by substantial market demand, ongoing policy support, and innovation across the industry [10]