欧盟就谷歌(GOOGL.US )广告技术反垄断合规提案启动市场测试

Group 1 - The European Commission is seeking industry feedback on Google's proposal to address alleged antitrust behavior in its advertising technology business, which has already resulted in fines of nearly €3 billion (approximately $3.5 billion) [1] - This "market test" initiative could pave the way for the conclusion of subsequent antitrust proceedings, contingent on positive feedback from clients and competitors regarding Google's "serious" proposal [1] - Google has stated that it will allow publishers to set different minimum prices for bidders on its Google Ad Manager platform and improve interoperability among its advertising technology services, providing more choices and flexibility for publishers and advertisers [1] Group 2 - The European Commission will investigate whether Meta Platforms' deployment of artificial intelligence features in its WhatsApp application harms competition, with potential fines reaching up to 10% of global annual revenue for violations of EU antitrust rules [2] - Meta is now required to submit solutions to alleviate regulatory concerns, while WhatsApp has described these allegations as "unfounded" [2]