云南保山“火烧咖啡”激活乡村消费，“体验+文化+社交”深度融合

Core Insights - The article highlights the emergence of new consumption scenarios across various regions in China, which provide consumers with more diverse and personalized experiences while activating local特色资源, leading to a new consumption model that integrates "experience + culture + social interaction" [1] Group 1: Business Model and Innovation - The "Fire Roasted Coffee" concept, created by Li Jinhe, has gained significant popularity due to its unique visual appeal and rich flavor, resulting in a surge of customer interest [1] - Li Jinhe's coffee shop, which has been operating for 14 years, has seen a dramatic increase in daily revenue, rising from hundreds to over ten thousand yuan, indicating a successful business transformation [1] - The innovative idea of "Fire Roasted Coffee" emerged from discussions with coffee enthusiasts, showcasing the importance of customer feedback in product development [1] Group 2: Market Trends and Consumer Behavior - The coffee shop's peak business days have seen demand for over a hundred cups, reflecting a growing trend in coffee consumption and the popularity of unique coffee experiences among consumers [1] - Li Jinhe plans to expand and renovate the coffee shop, aiming to create a cultural exchange space for villagers and tourists, which aligns with the trend of integrating local culture into consumer experiences [1]