Toyota Makes Joy the Mission This Holiday Season

Core Message - Toyota is celebrating the holiday season with two new advertisements, "The Holiday Job" and "Running Late," which emphasize joy, giving, and the chaotic yet heartwarming moments of holiday celebrations [1][6][10]. Group 1: Advertisement Details - "The Holiday Job," created by Saatchi & Saatchi, humorously depicts the challenges of keeping holiday gifts a secret, likening it to a covert operation [4][8]. - "Running Late," developed by Conill, captures relatable moments of family members rushing to a Christmas Eve celebration, highlighting the humor and love inherent in holiday gatherings [9][10]. - Both advertisements aim to connect with audiences in both English and Spanish, reflecting Toyota's commitment to inclusivity [7][10]. Group 2: Community Engagement - Toyota is supporting Boys & Girls Clubs of America, having invested over $40 million over nearly two decades to help young people reach their full potential [10][12]. - A recent donation of $215,000 and a 2025 Tundra was made to Boys & Girls Clubs, presented on NBC's TODAY Show, to further their mission [11]. - The partnership aims to provide essential resources and support for youth facing challenges in education and mental health [12][19]. Group 3: Advertising Strategy - "The Holiday Job" premiered during NBC's "Christmas in Rockefeller Center" and will be aired across various platforms, including Hulu and Disney+, throughout December [14][16]. - "Running Late" will be featured on Hispanic networks and programming, including Telemundo and Univision, to reach a broader audience [15]. - The campaign includes digital messaging and social media outreach to enhance visibility and engagement during the holiday season [15].