Apple(US:AAPL) Xin Lang Cai Jing·2025-12-04 14:15Core Insights - The 2025 App Store Awards highlighted two standout applications in China: CapWords as the "App of the Year" and the shooting game "Valorant" as the "Game of the Year" [3][5][16] Group 1: CapWords - CapWords revitalizes language learning through a unique approach combining real-life scenarios and AI interaction, inspired by the founder's parenting experience [8][10] - The app utilizes Apple's Augmented Vision Kit for image extraction and offers voice synthesis for natural pronunciation, supporting 12 languages with a recognition accuracy of over 95% [10][12] - CapWords received accolades for its user-friendly design and innovative approach, earning the title of "App of the Year" in China [14] Group 2: Valorant - Valorant successfully transitioned the excitement of PC gaming to mobile, adhering to Apple's localization service standards [16][18] - The game achieved a monthly active user count of 50 million shortly after launch, benefiting from Apple's ecosystem and targeted distribution [18] - The success of Valorant demonstrates the App Store's ability to support both small creative teams and large IPs, emphasizing quality and user demand [18] Group 3: App Store Initiatives - In 2025, the App Store introduced three key initiatives aimed at improving communication between developers and users, enhancing transparency and resource integration [20][22] - The introduction of Accessibility Nutrition Labels allows developers to clearly communicate their app's accessibility features, benefiting both users and developers [20][22] - The new "Teen" age rating provides clearer guidelines for app content, helping parents make informed choices while ensuring compliance with social responsibilities [22][24] Group 4: App Store Ecosystem - The App Store has evolved into a comprehensive mobile ecosystem, accessible in 175 countries and supporting 40 languages, with over 800 million weekly visits [26] - The platform's value lies in its fair and transparent rules, which protect against malicious competition and reward innovation [26] - The App Store aims to ensure that quality applications are recognized and user needs are met, reinforcing its role as a community builder in the mobile ecosystem [26]