万通保险联合胡润研究院发布2025高净值人群投资白皮书

Core Insights - The report highlights the investment trends of high-net-worth individuals in China for the upcoming year, emphasizing a shift towards defensive and flexible assets, with insurance playing a crucial role in wealth planning [1][3][6]. Group 1: Investment Characteristics - High-net-worth individuals exhibit characteristics such as "professional-driven, long-termism, prioritizing stability, and responding to market conditions" in their asset allocation [3][5]. - The trend of increasing allocation to defensive and flexible assets is notable, with insurance (47%), gold (42%), and stocks (34%) being the top three asset classes planned for increased investment [6]. Group 2: Role of Insurance - Insurance is evolving from a risk protection tool to a foundational element in wealth management, with an average annual premium expenditure of RMB 590,000 among high-net-worth families [6]. - 56% of respondents plan to increase their allocation to overseas insurance, primarily for global medical services (62%) [6]. Group 3: Overseas Investment Trends - 45% of respondents have already invested in overseas financial products, with overseas assets averaging 20% of their total assets [6]. - 56% of high-net-worth individuals intend to further increase their overseas asset allocation in the coming year, with Hong Kong, Singapore, and the United States being the most favored markets [6]. Group 4: Asset Structure and Investment Strategy - High-net-worth individuals typically hold 5-6 types of financial products, with a focus on bank products, insurance, and stocks, reflecting a "stable foundation and diversified expansion" strategy [6]. - Investment priorities include financial investments, children's education, and insurance, while there is a rising willingness to spend on health care, with plans to cut back on non-essential expenditures like luxury goods and social spending [6]. Group 5: Strategic Insights from Industry Leaders - The collaboration between 万通保险 and 胡润百富 aims to provide insights into the investment strategies of high-net-worth individuals, which are seen as important market indicators [8][10]. - The unique investment management philosophy of 万通保险 combines insurance and investment, focusing on wealth preservation, growth, inheritance, and experience for high-net-worth clients [10].