Shanxi Xinghuacun Fen Wine Factory (SH:600809) Xin Lang Cai Jing·2025-12-04 14:45Core Viewpoint - The 2025 Fenjiu Global Distributor Conference emphasizes a strategic shift towards consumer engagement and innovation, aiming to enhance brand value and market presence through collaboration and modern marketing strategies [3][6]. Group 1: Strategic Focus - The second phase of the Fenjiu Revival Program will focus on "genuine resonance, mutual achievement, and co-creation with consumers" as the main theme [3][6]. - The company aims to redefine its understanding of consumers, the market, and itself to find a unique and correct path for innovation [3][6]. - The strategy includes expanding traditional marketing and establishing a benchmark for self-consumption, targeting national, youthful, and international markets [3][6]. Group 2: Marketing and Product Development - The conference highlighted the achievements of Fenjiu's marketing efforts in 2025 and outlined specific plans for 2026, including four continuous advancements and five unwavering commitments [4][7]. - A new product, "Qinghua Fenjiu 25·Huashen Ling," was launched during the conference, indicating a focus on product innovation [4][7]. Group 3: Management and Operational Goals - The company will leverage three major supports: dynamic culture, digital intelligence, and systematic approaches to empower co-creation with consumers and enhance emotional value [3][6]. - Emphasis will be placed on four management aspects: value-oriented, integrated, refined, and stability to ensure effective implementation of strategies [3][6].